Concept for Life Medium Senior
Medium-sized breeds in particular are ideal as active and friendly family dogs. Optimal nutrition is one of the most important prerequisites for your dog to live a long life with the family and remain healthy, energetic, and active well into old age. With increasing age, a medium-sized dog becomes somewhat calmer, its metabolism slows, and its daily energy requirement decreases. Due to less exercise, muscle mass can also decrease while the proportion of fatty tissue increases. If too few of the nutrients important during this phase of life are consumed, this can lead to deficiencies such as dry skin and dull fur.
Concept for Life Medium Senior, from the age of 7, is precisely tailored to the specific needs of older medium-breed dogs and offers a balanced nutritional balance for optimal all-round care, as well as a special antioxidant complex to support vitality. Concept for Life promotes your senior dog’s well-being holistically!
To help your dog age healthily, Concept for Life Medium Senior has an adjusted energy content and a nutrient mix with special vitamins and antioxidants from aronia berries, green tea, and hops to support cell aging. The special Formula X ensures maximum functionality. The main ingredient in Concept for Life is selected fresh meat, which, together with the adjusted fat content and L-carnitine, can help maintain an ideal weight even in old age. Combined with high-quality, functional ingredients, the food offers an excellent and balanced nutrient composition. This is characterized by high digestibility and excellent tolerance.
The vitamin B complex , combined with copper and organically bound zinc, as well as valuable omega-3 and omega-6 fatty acids, can promote a shiny coat and smooth skin for your dog. The Stay-Clean™ complex with highly soluble vitamin C can also reduce the formation of tartar.
The high-quality dry food from Concept for Life Medium Senior was scientifically developed specifically for adult, senior dogs of medium breeds from the age of 7:
- Promotes vitality:
- The special combination of nutrients, vitamins, and essential fatty acids can help senior dogs age 7 and older stay vital even when the first signs of aging appear. Antioxidants from aronia berries, green tea, and hops can help protect against cell aging.
- Maintaining ideal weight:
- The adjusted fat content of the recipe with L-carnitine can help older dogs maintain their ideal weight.
- Cartilage & Joints:
- The formula contains the two natural cartilage components glucosamine and chondroitin sulfate.
- Supports kidney function:
- The reduced phosphorus and sodium content can relieve the strain on the kidneys of older dogs.
- Dental health:
- The Stay-Clean™ complex with highly soluble vitamin C can help reduce bacterial plaque and tartar buildup.
- Balanced nutrient balance:
- The recipe contains all the important proteins, fatty acids, fiber, vitamins and minerals that your older dog needs for optimal all-round care for a long dog life.
- Skin & Coat:
- The vitamin B complex contained in combination with copper and organically bound zinc as well as valuable omega-3 and omega-6 fatty acids can promote a shiny coat and healthy skin for your older dog.
- Developed with veterinarians
- High meat content
- Rice as a digestible carbohydrate source – free from wheat or soy
Concept for Life is a unique, scientifically based nutritional concept for a completely healthy dog life. The Medium Senior variety offers a balanced diet tailored to the needs of your older dog.
Concept for Life – tailor-made for life.
Concept for Life is a high-quality complete food for adult senior dogs of medium breeds (11-25 kg), available in sizes 1.5 kg, 6 kg (4 x 1.5 kg) and 12 kg.
Concept for Life – Medium Senior is a complete food for adult dogs.
Ingredients
Fresh chicken meat (20%), rice, corn, poultry protein (13.5%, partly dried and hydrolyzed), crackling meal, rice flour, dried beet pulp, poultry fat, linseed, lignocellulose, brewer’s yeast (dried), egg powder, potassium chloride, calcium carbonate, sodium chloride, salmon oil (0.2%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), sunflower oil (0.1%), psyllium husks (dried), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulfate (0.02%), hops and green tea (each 0.01%, dried, rich in flavonoids), marigold flower meal (0.01%, rich in lutein).
Energy per kg
ME (FEDIAF, 2019) 15.61 MJ / 3,728 kcal.
Additives
Nutritional additives:
Vitamin A 15,000 IU, Vitamin D3 1,400 IU, Vitamin E 400 IU, Vitamin C 300 mg, Vitamin B1 15 mg, Vitamin B2 15 mg, Vitamin B6/Pyridoxine hydrochloride 10 mg, Vitamin B12 220 mcg, Niacin 40 mg, Calcium D-Panthotenate 40 mg, Folic acid 1.5 mg, Biotin 400 mcg, Choline chloride 3,000 mg, L-carnitine 50 mg, Copper (cupric (II) sulfate pentahydrate) 12.5 mg, Zinc (zinc sulfate monohydrate) 100 mg, Zinc (glycine zinc chelate hydrate (solid)) 60 mg, Iron (ferrous (II) sulfate monohydrate) 250 mg, Manganese (Manganese(II) sulfate monohydrate) 30 mg, Iodine (calcium iodate anhydrous) 2.2 mg, Selenium (sodium selenite) 0.40 mg.
Technological additives:
antioxidant.
Analytical components
1.5 kgValue pack: 4 x 1.5 kg12 kgValue pack: 2 x 12 kg
| crude protein | 25.0 % |
| crude fat | 12.0 % |
| crude fiber | 2.5 % |
| Crude ash | 5.8 % |
| calcium | 0.9 % |
| phosphorus | 0.6 % |
| sodium | 0.3 % |
| Omega-3 fatty acid | 0.55 % |
| Omega-6 fatty acid | 2.7 % |
Feeding recommendation
The specified feed amounts are guidelines and should be adjusted to individual needs to maintain optimal body weight. Offer the food dry. Always provide fresh water.
| Weight of the dog in kg | Daily ration – reduced activity | Daily ration – normal activity | Daily ration – increased activity |
| 11 kg | 130 g | 155g | 195g |
| 12 kg | 140 g | 165 g | 205 g |
| 14 kg | 155g | 185g | 235 g |
| 15 kg | 165 g | 195g | 245 g |
| 16 kg | 170 g | 205 g | 255g |
| 18 kg | 185g | 225g | 280g |
| 20 kg | 200g | 240 g | 305 g |
| 22 kg | 220 g | 260 g | 325g |
| 24 kg | 235 g | 275g | 360 g |
| 25 kg | 240 g | 285g | 360 g |
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