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1.5 kg Concept for Life at a special price is  foundation of a long and active dog life is a species-appropriate and balanced diet. Concept for Life dry food is precisely tailored to your dog’s needs and offers your dog specially developed dry food for their individual nutritional requirements in every situation

  • Free delivery for first order and every next over $100

1.5 kg Concept for Life at a special price!

Concept for Life at a glance

  • Scientifically based nutritional concept
  • Developed with veterinary expertise
  • Adapted to age, breed, size, lifestyle and nutritional needs
  • Balanced nutrient balance
  • Rice as a digestible carbohydrate source in dry food – free from wheat and soy

1.5 kg Concept for Life at a special price is  foundation of a long and active dog life is a species-appropriate and balanced diet. Concept for Life dry food is precisely tailored to your dog’s needs and offers your dog specially developed dry food for their individual nutritional requirements in every situation. Concept for Life’s tailored, scientifically based nutritional concept makes it easy for pet lovers to feed their dog a species-appropriate and balanced diet at every stage of life and offers the right food in high-quality, premium quality at a fair price for every situation. The focus is always on the well-being and species-appropriate nutrition of your dog, as well as its specific nutritional needs. The calorie and nutrient content of the dog food is precisely tailored to the requirements of each life stage. Convince yourself of the unique nutritional concept developed in collaboration with veterinarians for a fully active dog life.

Concept for Life is precisely tailored to your dog’s needs!

The general benefits of Concept for Life Junior at a glance:

  • Controlled, even growth :
  • The adjusted protein content and moderate energy intake, together with a needs-based nutrient mix of vitamins and minerals, can support controlled and even growth and optimally meet the special needs of growing puppies.
  • Supports natural defenses :
  • The special vitamin and antioxidant complex from aronia berries, hops, and green tea, as well as the prebiotics contained, can support the development of the body’s natural defenses. The increased vitamin content can also support the puppy’s optimal development.
  • Balanced nutrient balance :
  • The recipe contains all the important proteins, fatty acids, fiber, vitamins and minerals that your puppy as well as pregnant and lactating bitches need for optimal all-round care for a long dog life.
  • Shiny coat & healthy skin :
  • The vitamin B complex contained in combination with copper and organically bound zinc as well as valuable omega-3 and omega-6 fatty acids can promote a shiny coat and smooth skin for your young dog.
  • Highest acceptance :
  • The balanced recipe with a high proportion of fresh meat in combination with carefully selected other ingredients ensures highest acceptance among growing dogs.
  • Developed with veterinarians
  • High meat content
  • Rice as a digestible carbohydrate source – free from wheat or soy

Concept for Life is a unique, scientifically based nutritional concept for a completely healthy dog ​​life.

Take advantage of our current special offer:

For a limited time only, you can get 1.5 kg of Concept for Life dry dog ​​food of your choice

Concept for Life X-Small Adult is a complete food for adult dogs.

Composition

Large Senior:

Fresh chicken meat (20%), rice, corn, poultry protein (14%, partly dried and hydrolyzed), cracklings (beef), poultry fat, corn protein, dried beet pulp, linseed, lignocellulose, brewer’s yeast (dried), egg powder, calcium carbonate, potassium chloride, sodium chloride, salmon oil (0.3%), sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), psyllium husks (dried), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulfate (0.02%), hops and green tea (each 0.01%, dried, rich in flavonoids), marigold flower extract (0.01%, rich in lutein).

Medium Senior:

Fresh chicken meat (20%), rice, corn, poultry protein (13.5%, partly dried and hydrolyzed), crackling meal, rice flour, dried beet pulp, poultry fat, linseed, lignocellulose, brewer’s yeast (dried), egg powder, potassium chloride, calcium carbonate, sodium chloride, salmon oil (0.2%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), sunflower oil (0.1%), psyllium husks (dried), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulfate (0.02%), hops and green tea (each 0.01%, dried, rich in flavonoids), marigold flower extract (0.01%, rich in lutein).

Mini Senior:

Fresh chicken meat (20%), rice, corn, poultry protein (13%, partly dried and hydrolyzed), crackling meal, dried beet pulp (3.5%), poultry fat, rice flour, linseed (2.2%), lignocellulose, brewer’s yeast (dried), egg powder, calcium carbonate, potassium chloride, sodium chloride, salmon oil (0.2%), sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), hops and green tea (0.01% each, dried, rich in flavonoids), marigold flower extract (0.01%, rich in lutein)

X-Large Adult:

Poultry protein (25%, partly dried and hydrolyzed), fresh chicken (20%), rice, corn, poultry fat, dried beet pulp (3%), linseed (2%), salmon oil (0.5%), lignocellulose, sodium chloride, sunflower oil, egg (dried), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), aronia berry pomace (0.1%, dried, rich in polyphenols), chicory inulin (0.1%), algae meal, glucosamine from animal tissue (0.04%), chondroitin sulfate (0.02%), hops and green tea (0.01% each, dried, rich in flavonoids), marigold flower meal (0.01%, rich in lutein).

Large Adult:

Poultry protein (23.5%, partly dried and hydrolyzed), fresh chicken meat (20%), rice, corn, poultry fat, rice flour, dried beet pulp, linseed, corn protein, lignocellulose, monocalcium phosphate, salmon oil (0.4%), egg powder, sodium chloride, potassium chloride, sunflower oil (0.3%), brewer’s yeast (dried), chicory inulin (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulfate (0.02%).

Medium Adult:

Poultry protein (22%, partly dried and hydrolyzed), fresh chicken meat (20%), rice, corn, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer’s yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), chicory inulin (0.1%).

Mini Adult:

Poultry protein (24%, partly dried and hydrolyzed), fresh chicken (20%), rice, corn, poultry fat, dried beet pulp (3.5%), linseed (2.0%), lignocellulose (0.6%), egg powder, sodium chloride, salmon oil (0.35%), brewer’s yeast (dried), potassium chloride, monocalcium phosphate, sunflower oil (0.25%), chicory inulin (0.1%).

X-Small Adult:

Poultry protein (26%, partly dried and hydrolyzed), fresh chicken (20%), corn, rice, poultry fat, dried beet pulp (3%), linseed (2%), salmon oil (1.1%), lignocellulose (1.1%), sunflower oil (0.75%),
sodium chloride, potassium chloride, chicory inulin (0.1%).

Additives

Nutritional additives:

Large Senior /  Medium Senior / Medium Senior

Vitamin A 15,000 IU, Vitamin D3 1,400 IU, Vitamin E 400 IU, Vitamin C 300 mg, Vitamin B1 15 mg, Vitamin B2 15 mg, Vitamin B6/Pyridoxine hydrochloride 10 mg, Vitamin B12 220 mcg, Niacin 40 mg, Calcium D-Pantothenate 40 mg, Folic acid 1.5 mg, Biotin 400 mcg, Choline chloride 3,000 mg, L-carnitine 50 mg, Copper (cupric (II) sulfate pentahydrate) 12.5 mg, Zinc (zinc sulfate monohydrate) 100 mg, Zinc (glycine zinc chelate hydrate (solid)) 60 mg, Iron (ferrous (II) sulfate monohydrate) 250 mg, Manganese (manganese(II) sulfate monohydrate) 30 mg, Iodine (calcium iodate anhydrous) 2.2 mg, Selenium (sodium selenite) 0.4 mg.

Technological additives:

Antioxidant.

Mini Senior:

Vitamin A 15,000 IU, Vitamin D3 1,400 IU, Vitamin E 400 IU, Vitamin C 300 mg, Vitamin B1 15 mg, Vitamin B2 15 mg, Vitamin B6 / Pyridoxine Hydrochloride 10 mg, Vitamin B12 220 mcg, Niacin 40 mg, Calcium D-Pantothenate 40 mg, Folic Acid 1.5 mg, Biotin 400 mcg, choline chloride 3000 mg, L-carnitine 50 mg, copper (copper (II) sulfate pentahydrate) 12.5 mg, zinc (zinc sulfate, monohydrate) 100 mg, zinc (glycine zinc chelate hydrate (solid)) 60 mg, iron (ferrous sulfate monohydrate) 250 mg, manganese (Manganese (II) sulfate, monohydrate) 30 mg, Iodine (calcium iodate, anhydrous) 2.2 mg, selenium (sodium selenite) 0.40 mg.

Technological additives:

antioxidant.

X-Large Adult:

Vitamin A 12,000 IU, Vitamin D3 1,400 IU, Vitamin E 500 IU, Vitamin C 550 mg, Vitamin B1 12 mg, Vitamin B2 12 mg, Vitamin B6 8 mg, Vitamin B12 180 mcg, Niacin 35 mg, Calcium D-Pantothenate 35 mg, Folic Acid 1.2 mg, Biotin 300 mcg, choline chloride 2,500 mg, L-carnitine 200 mg, taurine 2,000 mg, copper (copper (II) sulfate pentahydrate) 12.5 mg, zinc (zinc sulfate, monohydrate) 100 mg, zinc (glycine zinc chelate hydrate (solid)) 60 mg, iron (ferrous sulfate monohydrate) 250 mg, manganese (Manganese(II) sulfate monohydrate) 30 mg, Iodine (calcium iodate anhydrous) 2.2 mg, Selenium (sodium selenite) 0.40 mg.

Technological additives:

antioxidant.

Large Adult:

Vitamin A 12,000 IU, Vitamin D3 1,400 IU, Vitamin E 300 IU, Vitamin C 300 mg, Vitamin B1 12 mg, Vitamin B2 12 mg, Vitamin B6/Pyridoxine Hydrochloride 8 mg, Vitamin B12 180 mcg, Niacin 35 mg, Calcium D-Pantothenate 35 mg, Folic Acid 1.2 mg, Biotin 300 mcg, choline chloride 2500 mg, copper (copper (II) sulfate pentahydrate) 12.5 mg, zinc (zinc sulfate, monohydrate) 100 mg, zinc (glycine zinc chelate hydrate (solid)) 60 mg, iron (ferrous sulfate monohydrate) 250 mg, manganese (manganese (II) sulfate, monohydrate) 30 mg, iodine (Calcium iodate, anhydrous) 2.2 mg, Selenium (sodium selenite) 0.40 mg.

Technological additives:

antioxidant.

Medium Adult:

Vitamin A 12,000 IU, Vitamin D3 1,400 IU, Vitamin E 250 IU, Vitamin C 300 mg, Vitamin B1 12 mg, Vitamin B2 12 mg, Vitamin B6/Pyridoxine Hydrochloride 8 mg, Vitamin B12 180 mcg, Niacin 35 mg, Calcium D-Panthotenate 35 mg, Folic Acid 1.2 mg, Biotin 300 mcg, choline chloride 2200 mg, copper (copper (II) sulfate pentahydrate) 12.5 mg, zinc (zinc sulfate, monohydrate) 100 mg, zinc (glycine zinc chelate hydrate (solid)) 60 mg, iron (iron (II) sulfate monohydrate) 250 mg, manganese (manganese (II) sulfate, monohydrate) 30 mg, iodine (Calcium iodate, anhydrous) 2.2 mg, Selenium (sodium selenite) 0.40 mg.

Technological additives:

Antioxidant.

Mini Adult:

Vitamin A 12,000 IU, Vitamin D3 1,400 IU, Vitamin E 300 IU, Vitamin C 300 mg, Vitamin B1 12 mg, Vitamin B2 12 mg, Vitamin B6/Pyridoxine Hydrochloride 8 mg, Vitamin B12 200 mcg, Niacin 35 mg, Calcium D-Pantothenate 35 mg, Folic Acid 1.2 mg, Biotin 300 mcg, choline chloride 2200 mg, L-carnitine 50 mg, copper (copper (II) sulfate pentahydrate) 12.5 mg, zinc (zinc sulfate, monohydrate) 100 mg, zinc (glycine zinc chelate hydrate (solid)) 60 mg, iron (ferrous sulfate monohydrate) 250 mg, manganese (Manganese (II) sulfate, monohydrate) 30 mg, Iodine (calcium iodate, anhydrous) 2.2 mg, selenium (sodium selenite) 0.40 mg.

Technological additives:

antioxidant.

X-Small Adult:

Vitamin A 12,000 IU, Vitamin D3 1,500 IU, Vitamin E 300 IU, Vitamin C 450 mg, Vitamin B1 12 mg, Vitamin B2 12 mg, Vitamin B6 8 mg, Vitamin B12 180 mcg, Niacin 35 mg, Calcium D-Pantothenate 35 mg, Folic Acid 1.2 mg, Biotin 300 mcg, choline chloride 2200 mg, DL-methionine (technically pure) 1000 mg, L-carnitine 50 mg, copper (copper (II) sulfate pentahydrate) 12.5 mg, zinc (zinc sulfate, monohydrate) 100 mg, zinc (glycine zinc chelate hydrate (solid)) 60 mg, iron (Iron(II) sulfate monohydrate) 250 mg, manganese (Manganese(II) sulfate monohydrate) 30 mg, iodine (calcium iodate anhydrous) 2.2 mg, selenium (sodium selenite) 0.38 mg.

Technological additives:

antioxidant.

Energy per kg

Large Senior: ME (FEDIAF, 2020) 16.06 MJ / 3,835 kcal.

Medium Senior: ME (FEDIAF, 2019) 15.61 MJ / 3,728 kcal.

Mini Senior: ME (FEDIAF, 2019) 16.05 MJ / 3,833 kcal.

X-Large Adult: ME (FEDIAF, 2020) 17.20 MJ / 4,111 kcal.

Large Adult: ME (FEDIAF, 2019) 16.6 MJ / 3,964 kcal.

Medium Adult: ME (FEDIAF, 2021) 15.86 MJ / 3,787 kcal.

Mini Adult: ME (FEDIAF, 2021) 16.4 MJ / 3,916 kcal.

X-Small Adult: ME (FEDIAF, 2021) 16.74 MJ / 4,002 kcal.

Analytical components

1.5 kg,  Large Senior1.5 kg , Medium Adult1.5 kg,  X-Small Adult

crude protein 26.0 %
crude fat 15.0 %
crude fiber 3.0 %
Crude ash 5.7 %
calcium 0.9 %
phosphorus 0.6 %
sodium 0.3 %
Omega-3 fatty acid 0.87 %
Omega-6 fatty acid 3.15 %

Feeding recommendation:

The specified feeding amounts are guidelines and should be adjusted to individual needs to maintain optimal body weight. Offer the food dry. Always provide fresh water.

Large Senior:

Weight of the dog in kg Daily ration – reduced activity Daily ration – normal activity Daily ration – increased activity
26 kg 240 g 285g 360 g
28 kg 255g 300g 380 g
30 kg 265 g 315 g 400g
32 kg 280g 335 g 420 g
34 kg 295 g 350g 440 g
36 kg 305 g 365 g 460 g
38 kg 320 g 380 g 480 g
40 kg 330 g 395 g 495 g
42 kg 345 g 410 g 515 g
44 kg 355 g 425 g 535 g

Medium Senior:

Weight of the dog in kg Daily ration – reduced activity Daily ration – normal activity Daily ration – increased activity
11 kg 130 g 155g 195g
12 kg 140 g 165 g 205 g
14 kg 155g 185g 235 g
15 kg 165 g 195g 245 g
16 kg 170 g 205 g 255g
18 kg 185g 225g 280g
20 kg 200g 240 g 305 g
22 kg 220 g 260 g 325g
24 kg 235 g 275g 360 g
25 kg 240 g 285g 360 g

Mini Senior:

Weight of the dog in kg Daily ration- reduced Daily ration – normal Daily ration – increased
2 kg 35 g 40 g 55 g
3 kg 50 g 55 g 70 g
4 kg 60 g 70 g 90g
5 kg 70 g 85g 105 g
6 kg 80 g 95g 120 g
7 kg 90g 105 g 135 g
8 kg 100 g 120 g 150g
9 kg 110 g 130 g 165 g
10 kg 115 g 140 g 175g

X-Large Adult:

Weight of the dog in kg Daily ration – reduced activity Daily ration – normal activity Daily ration – increased activity
45 kg 400g 465 g 550 g
50 kg 435 g 505 g 595 g
55 kg 465 g 540 g 640 g
60 kg 500g 575 g 680 g
65 kg 530 g 615 g 725 g
70 kg 560 g 650 g 765 g
75 kg 590 g 680 g 805 g
80 kg 620 g 715 g 845 g
85 kg 645 g 750g 885 g
90 kg 675 g 780 g 925 g
95 kg 705 g 815 g 960 g
100 kg 730 g 845 g 1000 g

Large Adult:

Weight of the dog in kg Daily ration – reduced activity Daily ration – normal activity Daily ration – increased activity
26 kg 275g 320 g 380 g
28 kg 290 g 335 g 400g
30 kg 305 g 355 g 420 g
32 kg 320 g 375 g 440 g
34 kg 335 g 390 g 460 g
36 kg 350g 410 g 480 g
38 kg 365 g 425 g 500g
40 kg 380 g 440 g 520 g
42 kg 395 g 460 g 540 g
44 kg 410 g 475 g 560 g

Medium Adult:

Weight of the dog in kg Daily ration – reduced activity Daily ration – normal activity Daily ration – increased activity
11 kg 150g 175g 205 g
12 kg 160 g 185g 220 g
14 kg 180g 210 g 250g
15 kg 190g 220 g 260 g
16 kg 200g 230 g 275g
18 kg 220 g 255g 300g
20 kg 235 g 275g 325g
22 kg 255g 295 g 350g
24 kg 270 g 315 g 370 g
25 kg 280g 325g 385 g

Mini Adult:

Weight of the dog in kg Daily ration- reduced Daily ration – normal Daily ration – increased
2 kg 40 g 45g 55 g
3 kg 55 g 65g 75g
4 kg 70 g 80 g 95g
5 kg 80 g 95g 110 g
6 kg 95g 110 g 135 g
7 kg 105 g 120 g 145 g
8 kg 115 g 135 g 160 g
9 kg 125g 145 g 170 g
10 kg 135 g 160 g 185g

X-Small Adult:

Weight of the dog in kg Daily ration – reduced activity Daily ration – normal activity Daily ration – increased activity
2 kg 40 g 45g 55 g
3 kg 55 g 65g 75g
4 kg 65g 80 g 90g
5 kg 80 g 90g 110 g
6 kg 90g 105 g 125g
7 kg 100 g 120 g 140 g
Select item

1.5 kg Large Senior, 1.5 kg Medium Adult, 1.5 kg X-Small Adult

Brand

Concept for Life for Dogs

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